This trade show booth for the JCPenney College Recruitment team had to be light-weight and flexible based on where and what they were presenting. The fabric 'skins' are interchangeable and wrinkles are a non-issue because the fabric is pulled tight.
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Featuring a perforated pop-up card, this direct mail piece offers customers of specific JCPenney stores a 25% savings.
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This direct mail piece features a perforated pop-up punch card. The card has a list of baby essentials and as a customer purchases each essential on the list, redeeming the special buy, the corresponding number would be punched from their card. Initially, this was a small regional mailing, but the customer response was so good, it went national.
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