Pennies from Heaven Direct Mail Piece
This direct mail piece features a perforated pop-up punch card. The card has a list of baby essentials and as a customer purchases each essential on the list, redeeming the special buy, the corresponding number would be punched from their card. Initially, this was a small regional mailing, but the customer response was so good, it went national.
Client:
JCPenney Company, Inc.
Role:
Tags:
die cut, direct mail, perforated, pop-up