Pennies from Heaven Direct Mail Piece

This direct mail piece features a perforated pop-up punch card. The card has a list of baby essentials and as a customer purchases each essential on the list, redeeming the special buy, the corresponding number would be punched from their card. Initially, this was a small regional mailing, but the customer response was so good, it went national.

JCPenney Company, Inc.


Art Director and Graphic Designer – ideation through completion utilizing Mac OS, Adobe Photoshop, Adobe Illustrator, and QuarkXpress

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