JCPenney Big & Tall Shop Launch Properties

The JCPenney Big & Tall Department launched with a postcard series and a brochure. The brochure had two versions, one as an in-store counter piece with a size chart on the back panel and a second as a direct mail piece.

Client:
JCPenney Company, Inc.

Role:

Art Director and Graphic Designer – ideation through completion utilizing Mac OS, Adobe Illustrator, and QuarkXpress