Generation U – a United Way campaign

Generation U – a New Way of Giving was an internal United Way Campaign executed inside JCPenney's corporate offices. This campaign included a two-sided poster, invitation to a special breakfast, and thank you cards.

Client:
JCPenney for the United Way

Role:

Art Director and Graphic Designer of all aspects of the project – live event properties and print collateral – ideation through completion utilizing Mac OS and Adobe Illustrator, Adobe Photoshop and QuarkXpress


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