Basics Training Merchandise Planner

Merchandise planners are the publications created and distributed to retail stores to show the in-store merchandisers how to display the product properly. JCPenney's private label childrens' undergarments is called "Basics."

Client:
JCPenney Company, Inc.

Role:

Art Director and Graphic Designer of all aspects of the project; ideation through completion utilizing Mac OS and Adobe Illustrator, Adobe Photoshop and Adobe InDesign