A World of Possibilities

A World of Possibilities exists for the JCPenney Company. This event brings managers from all around the world to the corporate office once every four years to celebrate accomplishments and define the vision for the next years to come. A flag representing each state or province in which JCPenney has stores adorned the central rotunda encircling the statue of the company's founder, James Cash Penney.

Client:
JCPenney Company, Inc.

Role:

Art Director and Graphic Designer of all aspects of the event – environmental installation, live action elements, print collateral, and video; ideation through completion utilizing Mac OS and Adobe Illustrator, Adobe Photoshop and QuarkXpress